Thursday, August 21, 2014
Survey of the price of the top 100 selling ebooks in August.
I recently read an article in The Age that said the sales of ebooks were increasing, but the value of ebook sales had not increased. This suggests either the prices of ebooks are dropping or the price customers are buying ebooks for is decreasing. So I thought it was once more time to have a look at the prices of the top 100 Kindle ebooks.
On August 22, at approximately 3pm Australian time, the graph above shows the prices of the top 100 Kindle ebooks. The best selling prices were obviously 0.99 cents, $1.99 and $4.99 with about half as many priced at $2.99 and $3.99.
The number of ebooks priced at 99cents decreased to 16, continuing a downward trend that began at the end of 2013.
The number of ebooks in the top 100 at $1.99 continues to increase, reaching its highest number in all the surveys.
Only seven were $2.99. After making a comeback over recent surveys, the number priced at $2.99 has dropped to its lowest on record. The gurus who say $2.99 is the price to sell self-published ebooks won't be happy.
It seems the very cheap ebook might be on the wain after peaking in the previous survey.
The number of ebooks priced at $3.99 appears to have bottomed out at eight.
The number priced at $4.99 is very much on the rise. Fifteen of the $4.99 ebooks were in the top 50.
The rise in the number of ebooks in the top 100 priced $7 or more, combined with the fall in the number of ebooks priced $2.99 or less, suggests consumers are willing to pay more for their ebooks. But this might be an aberration. On its face value, my survey data would appear to contradict The Age article's suggestion that ebook prices are decreaing.